Sym World Management TeamsSym World Management TeamsSym World Management Teams
  • Media Planning & Buying
  • Content Marketing
  • Creative & Multimedia Design
  • Social Media Engagement
  • Web & App Development
  • Marketing Automation
  • Audio Visual Production
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    Our Philosophy

    Every business has a unique selling proposition that’s fuelled by a passion. We help businesses spread that passion - to connect them to the right customers. We don’t wait for our clients to tell us what to do, instead we work collaboratively to analyse and lay out effective marketing strategies for our clients.

    "Be Innovative" is the way we do things. We innovate in terms of creativity and infuse new-age technology into our campaigns, as well as going to great lengths when it comes to understanding what makes our target audience tick.

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    Sym World’s commitment to establish holistic business strengths and our dedication to continuous improvement has made it possible for us to gain a competitive edge in operational excellence. We won the prestigious Entrepreneur 50 awards consecutively for four years. 2013 marked a remarkable year as we emerged as the first-prize winner in the E50 awards, earning us the No.1 rank. Besides that, we have also won the Golden Eagle Award and Golden Bull Award organised by Nanyang Siang Pau, as well as a few other awards organised by industry stakeholders.

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    Our Vision

    To build a successful and growth-oriented company for our employees and stakeholders by excelling in integrated marketing communications.

    Our Mission

    To realise the full potential of our people, leveraging on the latest technologies and know-how to achieve optimal results in marketing communications for our clients

  • Accolades

    • MSC Status company
    • Member of Association of Accredited Advertising Agents of Malaysia. (4As)
    • Green Lane Policy company (by the Ministry of Finance)
    • 4-Star rated company under SME Corp’s SME Competitiveness Rating for Enhancement (SCORE)
    • Certified Partner of Yahoo! Search Marketing South East Asia
    • Google Partner
    • Regional Representative of Baidu International Advertising Unit
    • Advertising Master Dealer of PPTV in Malaysia

    Member of the 4As

    Sym World is also a member of the Association of Accredited Advertising Agents of Malaysia (4As) adhering to industry standards and best practices.

    Certified Digital Partners

    A partner of Google, Yahoo! Southeast Asia Search Marketing and a Regional Representative of Baidu International Advertising Unit. As an innovative company, Sym World keeps up with the times as the industry skews more towards digital advertising. Sym World’s employees are trained and certified to provide the technological know-how.

    Industry Excellence Award

    Certificate of Excellence - Quality Management

    Symworld - Accolades

Dato’ Tan Kin Lee

Group Chairman

Datin Sym Teh

Managing Director

  • Courage
  • Confidence
  • Perseverance

Anderson Cheah

Group General Manager

  • Flexible
  • Resourceful
  • Action oriented

Albert Teh

Operation Director

  • Friendly
  • Positive
  • Cheerful

Tan Kean Hoe

Biz Dev Director

  • Curious
  • Open minded
  • Calm

Edmund Chai

Biz Dev Manager

  • Attentive
  • Insightful
  • Rational

Richie Yeoh

Biz Dev Manager

  • Attentive
  • Enthusiastic
  • Inmaginative

Calvin Tan

Biz Dev Manager

  • Versatile
  • Energetic
  • Enthusiastic

Jeanie Goh

Admin / HR Manager

  • Perseverance
  • Approachable
  • Motivator

Suhayl Sobratee

Group IT Manager

  • Autonomous
  • Confident
  • Flexible

Anderson Chan

Senior Account Executive

  • Open-Minded
  • Rational
  • Responsible

Jovin Seet

Senior Account Executive

  • Helpful
  • Attentive
  • Responsible

Lee May Eng

Senior Account Executive

  • Friendly
  • Attentive
  • Responsible

Ian Tong

Senior Account Executive

  • Rational
  • Attentive
  • Adventurous

Queenie Lian

Senior Account Executive

  • Friendly
  • Positive
  • Attentive

Stacy Tan

Assistant Project Manager

  • Friendly
  • Positive
  • Dutiful

Sooi Cheng Kit

Senior Account Executive

  • Kind
  • Inquisitive
  • Trustworthy

Sean Koon

Senior Account Executive

  • Cautious
  • Friendly
  • Creative

Gan Shin Chen

Senior Project Executive

  • Attentive
  • Curious
  • Helpful

How we can help?

Sym World is an all-in-one marketing agency. With our complete range of services and experienced marketing professionals, all under one roof, we are able to come up with well-rounded, coordinated and integrated solutions to address the needs of various businesses.

  • Symeorld - Media Planning Buying

    Media Planning & Buying

    The right media on time with the best reach and of course the best value. Our media planning services will ensure that your message reaches the masses at the right time. Got your own creative? We’ll handle the rest for you.
  • Symworld - Digital Advertising

    Digital Advertising

    Consumers are increasingly staying connected to the web via their mobile devices. We create web banners, text ads, pop-ups and other effective web-based ads that can reach out to customers who are looking for a specific product or service.
  • Symworld - Creative and Multimedia Design

    Creative & Multimedia Design

    When conveying messages for products and services, it is always accompanied by great visual design; to reinforce it and to achieve a desired emotional response or appeal from your target audience. We’ll design all your marketing collaterals.
  • Symworld - Audio and Video Production

    Audio-visual Production

    Radio adverts, TV commercials or YouTube videos. From conceptualising, scripting and storyboarding to casting and down to production. Your message can be broadcasted and creatively communicated visually and audibly.
  • Symworld - Web and App Development

    Web & App Development

    From full websites to ‘microsites’ and mobile apps for mobile devices, we’ve got the required skills and the appropriate tools to help you get interactive with your customers and prospects.
  • Symworld - Creative and Multimedia Design

    Marketing Automation

    With the current trend of an online-first business strategy, it is becoming more and more difficult to provide customers with a personalised service. Marketing Automation takes back control and fine tunes the customised interaction with your customers.
  • Symworld - Content Marketing

    Content Marketing

    Instructional videos, infographics, articles, newsletters and more. Targeting customers at different stages of a sales cycle, we’ll get to the core of your products and services, promoting the right content to your target audience.
  • Symworld - Social Media Engagement

    Social Media Engagement

    The connected consumer is a smart consumer. Facebook, Twitter, Instagram and other social media platforms are direct connections between businesses and consumers. But what other ways can you engage your fans and followers? Leave it to us, we’ll actively get them talking, liking and sharing.

Our Partners.Symworld - Our Partner

We ensure that our message extends out across all digital and traditional channels. We apply international best practices, coupled with strategic media planning and ground activation programs together with our local and international media partners.


Symworld - Newsprint PartnerSymworld - Newsprint PartnerSymworld - Newsprint Partner


Symworld - Magazine PartnerSymworld - Magazine PartnerSymworld - Magazine Partner


Symworld - Online PartnerSymworld - Online PartnerSymworld - Online Partner


Symworld - Broadcast PartnerSymworld - Broadcast PartnerSymworld - Broadcast Partner

Out of Home

Symworld - Out of Home PartnerSymworld - Out of Home PartnerSymworld - Out of Home Partner

Our Clientele.Symworld - Our Clientele

Over the years, we have provided services to various types of clients. They range from Government Ministries and Agencies, Multinational Corporations, Retailers, reputable Household Brands and Property Developers, which includes:

Symworld - Our ClienteleSymworld - Our ClienteleSymworld - Our Clientele

Our WorkSymworld - Our Work

We work passionately on every advertising campaign we embark on. Leveraging on the vast experiences accumulated from our work, we continuously challenge ourselves to create inspiring and effective marketing solutions for our clients.

Let us help you with marketing today!

No. 29, Jalan SS23/15, Taman SEA,
47400 Petaling Jaya Selangor Darul Ehsan, Malaysia

+603 7880 1733

+603 7880 5203